AGFA — Solar Backsheet

About the Project

A sharp, brand-true stall for AGFA's solar backsheet division. Bold red diamond branding, diamond-motif product niches and a backlit solar-panel feature reinforce the 'Not Just Any Backsheet' message, while a comfortable meeting area supports serious B2B conversations.

Design Approach

Backsheet film is a component buyers cannot easily see, so the design made the invisible product visible — a large backlit cell graphic stands in for the material itself, while the European-quality credential panel does the trust work in a price-driven category. Most of the floor was given to seated meetings, which is where solar supply deals are actually done.

What We Built

• White structure with a red brand rule tracing the fascia and counter profile
• Dimensional AGFA logotype and rhombus mark on both open elevations
• 'Not Just Any Backsheet' campaign line repeated across fascia and returns
• Backlit solar-cell lightbox reproducing module texture at scale as the hero graphic
• Diamond-format product story panels stepping along the interior wall
• 'European Quality Backsheet Materials' credential lightbox with plant photography
• Sculpted reception counter with a warm LED underglow
• Timber-floored open meeting area seating eight for buyer conversations