Amazon Prime Video
About the Project
An experiential 'Now Showing' zone for Amazon Prime Video styled as a retro cinema marquee. Chase-light bulbs, a neon lightbox header and a wall of title artwork turn a booth into a photogenic set piece — an experiential build designed to draw crowds and generate social content.
Design Approach
A brand activation is judged on dwell time and shareability, not leads. The cinema-marquee language gives visitors an instantly readable frame and a natural photo position, while the cloud motif carried through shelving and ceiling keeps the whole zone recognisably Prime Video from any angle.
What We Built
- Cinema-marquee entrance portal with a 'Now Showing' illuminated header and running bulb trim
- Neon-effect Prime Video lockup with linear blue LED banding
- Large-format title wall carrying current release artwork with 'Watch Now' calls to action
- Vertical LED light battens framing the portal opening
- Cloud-form display shelves in brand blue holding individual title panels
- Sculpted cloud ceiling forms continuing the motif overhead
- Headphone listening station and a device demo counter
- Framed narrative panels sequencing the visitor journey through the zone
ExhiFab handled this project end-to-end — from concept and design through fabrication, graphics, installation and on-site support — delivering a stall that's on-brand, compliant with exhibition guidelines and built to make an impact on the floor.
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