Neogen Chemicals

About the Project

A bold, custom-built pavilion for Neogen Chemicals Ltd. at CPHI & PMEC India. The design pairs a clean white structure with signature magenta LED cove lighting, a curved illuminated fascia and an open meeting lounge — creating a premium, high-visibility presence on a busy pharma exhibition floor.

Design Approach

CPHI & PMEC India is a specification-led show — buyers arrive knowing which molecules they need. The fascia was used as a legible product index so a passing visitor could match Neogen's capability to their requirement without stopping, while the enclosed room kept commercial conversations private on a crowded floor.

The Challenge

Neogen needed a high-visibility presence on a crowded pharma exhibition floor to immediately communicate their specific chemical capabilities to passing buyers.

Our Solution

We designed an open island structure with a 360-degree curved fascia acting as a legible product index, pairing it with an enclosed meeting room for private commercial discussions.

Special Features

• 360° visibility fascia
• Integrated molecular graphic
• Magenta LED cove lighting

What We Built

• White island structure with a continuous magenta LED cove tracing the fascia and floor perimeter
• Curved overhead fascia carrying the Neogen Chemicals wordmark on all four elevations for 360° visibility
• Product-category call-outs set into the fascia soffit — Bromides, Lithium, Boronic Acid, Organolithium, Chiral Intermediates, Custom Manufacturing
• Backlit vertical product panels and a freestanding illuminated spec tower
• Timber-slat feature wall with an integrated molecular graphic
• Enclosed meeting room built into the structure, plus an open reception counter
• Planted trough and potted greenery softening the open corners