Cadila Pharmaceuticals
About the Project
A flagship stand for Cadila Pharmaceuticals celebrating 66 years of care. A sweeping sculptural canopy, cool blue LED accents and a wall of interactive touchpoints give the pharma major a landmark presence — engineered for structural drama while keeping meeting and hospitality zones comfortable.
Design Approach
CPHI Worldwide is a meetings show — the stall is a place of business for three days. Almost the entire footprint was given to seated capacity, with brand storytelling lifted overhead into the ceiling raft and hanging banner so it carries across the hall without consuming floor space.
What We Built
- Sculpted wave-form suspended ceiling raft in white, hung above the stall footprint
- Illuminated '66 Years of Care' anniversary roundel set into the ceiling raft
- Continuous blue LED cove tracing the reception counter and floor perimeter
- Double-sided overhead hanging banner carrying the brand above the hall sightline
- Founder portrait wall with a research quotation as the brand story anchor
- Video wall running facility and manufacturing footage
- Run of backlit story panels beneath 'The Care Continues…' banding
- Capability infographic tree translating the business into a single readable graphic
- Long banquette meeting run plus a separate soft-seating lounge
ExhiFab handled this project end-to-end — from concept and design through fabrication, graphics, installation and on-site support — delivering a stall that's on-brand, compliant with exhibition guidelines and built to make an impact on the floor.
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